Faced with a problem, businesses tend to write one of three prescriptions: “digital,” “physical” or “hybrid.” If only their customers got the memo.
Today’s consumers reject these delineations, if they ever recognized them. They want it all, always. Satisfying this expectation takes fresh tactics, tools and teams. Exceeding it, however, takes far more.
Every compromise has the potential to siphon magic: what we call experience loss. Guarding against experience loss requires a new kind of studio integration, one that flexes across every dimension of human interaction.
Journey was built for this. No other full-service studio practices multidimensional design, or integrates its breadth of capabilities in the manner of a tech stack. The Journey Experience Stack allows us to design for every single touchpoint and create uncommonly cohesive brand universes. Here’s how:
Physical Design
Formed through the acquisition of ICRAVE, our physical design studio is renowned for its kaleidoscopic portfolio of category-defying work. ICRAVE has been credited with reinventing the airport experience, reimagining cancer care and creating some of the most iconic entertainment experiences of the last 20 years.
Lighting Design
Our lighting studio, Journey Lighting, harnesses the power of illumination to shape the energy, ambience and mode within a space —whether it’s a towering geodesic dome in the desert or an elevator. Our understanding of materials, finishes and the intricacies of built environments helps us deliver unparalleled results.
Live & Immersive Content
Formed through the acquisition of Squint/Opera, our immersive content studio creates multimedia and live experiences that engage audiences through visionary storytelling, magnetic content and bold applications of technology. A spirit of play has always permeated Squint/Opera’s projects, whether it’s immersive elements that tell the story of Blackpool’s performing arts legacy, or spatial features that place Empire State Building visitors in King Kong’s clutches.
Emerging Tech
A dedicated discipline that focuses on perfecting and deploying emerging technologies such as Unreal Engine, 3D modeling, virtual twins, GenAI and more. We’re committed to staying ahead of the pace of change, developing new processes that create impactful efficiencies, and breaking through the boundaries of traditional experience design.
Nobody exceeds a customer’s expectations with an ‘either/or’ mentality. You need a ‘both/and’ approach. That’s the magic and utility of the Journey Experience Stack. No coin flips, no false choices, just groundbreaking work that works across every dimension.