Rayban Stories
These stylish shades are the new way to capture, share and listen.
- ClientRaybans
- StudioVirtual
- CollaboratorsAMP Creative
Our web browser and AR experience for Raybans Stories assists Rayban staff in product mastery by placing Rayban glasses in a digital space where features can be explored to their fullest.
Our Brief
Create a web browser and AR experience which assists Rayban staff in product mastery by recreating the Rayban story glasses in a digital space.
Our Response
Our Virtual studio partnered with Raybans and Meta to recreate Raybans iconic frames in a 3D interactive web experience.
Customisable Shades
Our Virtual studio developed an easily accessible web browser experience for Rayban and their staff to explore product features in a fully realized digital space to supplement an existing LMS (Learn Management System). This would assist Rayban’s design team in customizing and testing products in 3D.
Our Virtual studio not only created a web browser experience for staff to explore product features. But also added 3D models of Ray Bans’ iconic shades as a virtual try-on, enabling users to see them in action. This augmented reality capability, similar to filters on social media, provided a means for the design team to try on any Rayban glasses and contextualize their design on the human face.
This project showed how 3D visualization and virtual try-on could be applied to create a customer-facing, hyper-personalized retail experience and also how it could be used to enhance the design process of a physical product presented in a virtual space.
The new smart glasses from Ray-Ban x Meta present a solution to the quandary of how to be in the moment whilst capturing the moment.
