What’s Next for Immersive Storytelling?
“New possibilities for storytelling are emerging faster than at any other time in history”
“We are living in the age of immersive experiences,” says Mark Grimmer, cofounder of 59, a Journey studio. Redefining narrative possibilities, he shares several multidisciplinary projects, including a multi-sensory exhibit of David Bowie that re-animated his kaleidoscopic career through a whirlwind of objects, costumes and videos. He also discusses working closely with artist David Hockney in the immersive show Bigger & Closer (Not Smaller and Further Away) which brings visitors inside the paintings of David Hockney at Lightroom London. Part exhibition, part theatre show, part documentary – the show is a guided tour led by the artist himself and a work of art in its own right.
“Making immersive work calls for a richly multidisciplinary approach – one that creates the conditions necessary for the collision of ideas to take place.”