Journey was built with one purpose: to meet today’s most complex design challenges with tomorrow’s most potent design solutions. Whether it’s reimagining the hospital-patient relationship, creating the world’s most immersive entertainment venue or crafting digital twins to enable collaboration from the world’s remotest corners, Journey exists to shift how people perceive, engage and interact with the world.

What we do is more than experience design. It’s multidimensional design. And what we make are multidimensional experiences.

Multidimensional experiences, or MDX, unfold across the physical, digital and immersive realms. These are sensory-rich journeys that ignite emotion and deepen connections between people, brands and culture. From where we sit — and we have a fairly clear vantageMDX is the only approach that matters to today’s consumer.

To create MDX, Journey employs a holistic approach that considers every dimension of human experience.

Journey generates singular, seamless MDX
by creating interactions across four
dimensions:

Physical

  • Form
  • Function
  • Light
  • Sound

Human

  • Social
  • Cultural
  • Emotional
  • Physiological

Technological

  • Digital
  • Virtual
  • Personal
  • Wearable

Chronological

  • Before
  • During
  • After
  • Historical

Services

Yes, MDX is the future, but the teams that practice it possess
decades of cumulative expertise across four vital service
categories.

Market analysis, audience insights, trend forecasting and experience strategy inform our creative decisions and ensure that everything we design aligns with your business objectives, brand narrative and audience expectations.

Our advisory team provides expert guidance from concept to execution through experience master planning, design oversight and vendor management to ensure each experience aligns with your goals and resonates deeply with your audiences.

We offer a fusion of design capabilities, including interaction design, brand design, interior design, lighting design and digital design.

Our expertise extends to managing the intricacies of the most complex builds, while also curating overall experiences that include elements of live event design and programming strategy. With our holistic, multidimensional approach, we allow for the widest range of creative possibilities, and tailor to suit each project’s specific needs.

We deploy a spectrum of advanced technologies, including GenAI, sophisticated gaming dynamics, spatial computing and mixed-reality environments, alongside the innovative use of virtual twins, to fortify the immersive depth of each experience and craft captivating journeys that transcend traditional notions of physical and experiential.

Bridging the gap between your brand vision and your audience’s perceptions, our narrative expertise helps define and amplify a cohesive brand identity and meaningful communications across platforms and dimensions.

Learn How We Create MDX