Oman Across Ages

Journey approached this immense project with an understanding that we would be designing media at an architectural scale with a commitment to a unique cultural story. Scale and cultural immersion are the two key pillars from which we built our media for this immense project.

The ability to imagine, design, create and integrate media on an architectural scale was critical. Not only are the canvases a playground for media but the volume of media and depth of storytelling is vast. For the array of interactives, VR, film and animations we created, many required new tools and techniques.

For canvases as wide as 20 meters, we pushed real-time software to run at new resolutions. We used LiDAR scans to previsualise drone flight paths and radar sensors for gesture-based interactive experiences. Large format screens enable us to engage audiences, animate objects in new ways and create impact; the next generation expects digital experiences, and this museum has them in abundance.

Oman itself is vast, and its history is complex. Equal and fair representation across the Sultanate is a unifying and beautiful principle shared by all Omanis.

Journey’s five-year involvement with Oman Across Ages involved deep cultural immersion. To endue our work with the unifying principles of Omani national identity, we had to fully integrate into Omani society. So, Journey onboarded Omani talent, artists, drone operators, tour guides, academics and teachers. We wanted to help them tell their story, not tell it for them.

The project required touring the country over several seasons for five years; Journey filmed in deep caves, rainforests, mountains, and remote islands and photographed over 300 Omanis of all ages from each of Oman’s governorates in that time.

The landscape of Oman played a crucial role in this project. Journey travelled to remote and often challenging locations, from the Musandam Fjords to the Dhofar Mountain range. Navigating the treacherous terrain of mountain tops or working with camels in the desert required a commitment and understanding of the locality, which we could only obtain over time and only with the expertise of local Omanis.

In one particularly demanding shoot, the team ventured into a cave that required specialised training for drone operators to descend 120 meters on a rope. The cave shoot was not only the most challenging in the project but also one of the most difficult in Journey’s history. Naturally, the payoff of these extremely difficult shoots is that the subsequent media is simply breathtaking. It will expose the people of Oman to parts of their country that they could never have seen or accessed otherwise.

We have collaborated with a multi-talented museum team, consulted with subject experts across multiple fields, interviewed eminent Omanis, and have been granted access to architecture that will be revealed, in VR, to the public for the first time.

Designed to impress, every aspect of this magnificent building by Cox architects is monumental and so too are the galleries inside designed by Event Communications.

Journey has been privileged to exchange ideas and contribute to this museum, an extraordinary legacy and gift that will impact the people of Oman for years to come.