Client
Neom
Location
Saudi Arabia
Sector
Government, Civic & Mega-Events
Digital Twins & Virtual Worlds
Services Provided
Story
Creative Concepting & Experience Mapping
Narrative Development
Scripting & Messaging
Voice, Tone, Accessibility & Localization
Filmmaking & Animation
Design
Experience Design
Virtual Design
Technology
Digital Twins, Real-Time Engines & Simulation
AR/VR/XR & Interactive Software
Virtual Production & 3D Visualization
Delivery
Technical Direction & Production Management, Marketing content
This ambitious film, built using a digital twin and cutting-edge virtual film production techniques, immerses the viewer into the unique landscape and extraordinary future experiences of Trojena.
This explainer film for Trojena accompanied its global launch, successfully communicating the development in the mountains of NEOM, Saudi Arabia, to a global audience for the first time.
The film shows the destination’s experiential offer from ‘first-person’ perspectives. Whether standing on top of the mountain, taking in the views, or rushing down the ski slopes or sailing on the lake, the film transports the audience right into the experience.
Virtual production filmmaking techniques played a crucial role in the development of the film. 3D scenes of future environments were created in Real-time CGI using Unreal Engine and projected onto a widescreen LED, creating a hyperreal CG backdrop onto which actors were filmed interacting within the future environments.
Impact
37M
Views on Youtube
