Challenge

Here East needed a more compelling way to communicate the scale, character, and impact of its innovation campus to prospective tenants, investors, and international audiences. The solution needed to support storytelling, remote engagement, and leasing activity while reflecting the campus’s position at the forefront of technology and innovation.

Solution

Journey created a detailed digital twin of the 1.2 million sq ft Here East campus using Unreal Engine 5 and SpaceForm. Combining real-world data, immersive storytelling, and virtual collaboration tools, the platform enables guided tours, remote viewings, and interactive presentations that bring the campus, its community, and its future vision to life from anywhere in the world.

Bringing Here East into the virtual world

Situated in East London, Here East has become one of the UK’s leading centres for technology, innovation, and entrepreneurship. To reflect this spirit, the digital twin recreates the campus in fine detail, allowing visitors to freely explore the environment or follow curated journeys through its history, community, and future ambitions.

Journey achieved this high degree of realism by combining existing technical data with on-site photography, audio recordings, and environmental information.

The campus’s success at home has attracted plenty of overseas interest. One of the reasons Here East wanted to experiment with digital twins was our platform’s unique ability to host virtual immersive meetings ‘inside’ the model and hence be able to conduct remote viewing and tours.

The ability of our virtual twin to create a genuinely immersive meeting environment enables Here East to present every aspect of their project to potential tenants, investors, and communities in real time.

We employed SpaceForm – a dedicated platform for hosting digital twins that’s built around Unreal Engine 5.The capability of Spaceform to create a genuinely immersive environment for meetings enables it to present every aspect of a project to potential tenants, investors, and communities in real time.

This, in turn, accelerates decision-making processes, as it provides a level of detail beyond what traditional communication tools can offer.

The addition of animated components, like people, vehicles, trees, and artificial and natural lighting, truly enlivens the twin. With the added effects of changing daylight and seasons, the simulation offers a deeply immersive experience.