At Journey, we believe that the future of experience lives at the intersection of imagination, storytelling, and execution. It’s where bold ideas meet craft, precision, and scale — and where design becomes something you can truly step inside.
Today, that future expands once again.
We’re thrilled to welcome Scruffy Dog Creative Group into the Journey family.
For nearly two decades, the UK-based design-and-build studio has been bringing ambitious ideas to life across theme parks and resorts, visitor attractions, museums, brand activations, and immersive experiences around the world. Known for its advanced fabrication, manufacturing, and delivery capabilities, Scruffy Dog works from early concept development and schematic design through to on-site installation, ensuring creative intent is carried through every stage of execution. Their multidisciplinary teams collaborate across creative direction, scenic construction, and specialist fabrication, delivering complex physical environments with precision and confidence.
With state-of-the-art factories, skilled fabricators, international facilities, and ISO accreditation, Scruffy Dog has established itself as a trusted partner to globally recognized brands including Universal Creative, Six Flags, LEGOLAND, Merlin Entertainment, Qiddiya, Netflix, Google, and more. Their work spans bespoke environments, immersive installations, and large-scale experiential builds — experiences designed to be walked into, touched, and felt.
“At Journey, we’ve always believed that great ideas deserve equally great execution,” said Andrew Zimmerman, CEO of Journey. “Scruffy Dog allows us to carry an experience from design through fabrication and delivery with a single, unified vision. This is about bringing deeper expertise, greater control, and more confidence to every experience we deliver.”
Scruffy Dog’s addition strengthens our ability not only to imagine transformative experiences, but to physically bring them to life.
Together, we offer clients a seamless path from imaginative concepting and design development through meticulous fabrication and execution — uniting visionary design with hands-on craft to deliver fully realized experiences.
Welcome, Scruffy Dog.
