David Bowie: You’re Not Alone

Client
David Bowie Estate for Lightroom

Location
London, UK

Collaborators
David Bowie Estate
Lightroom

Sector
Location-Based Entertainment

David Bowie: You’re Not Alone is a major new multidimensional show inviting audiences to step inside the performances, ideas, and creative spirit of one of the world’s most influential artists – David Bowie.

Designed, written and directed by Journey, and produced by and shown at Lightroom, the experience draws on thousands of hours of material from the David Bowie Archive. Landmark performances sit alongside rare and never-before-seen footage, photography, drawings, handwritten lyrics, personal notes, and audio recordings, tracing Bowie’s work throughout his life.

Conceived as both a 360° spectacle and an intimate self-portrait, the experience is told using David Bowie’s own voice alone, constructed from hundreds of interviews recorded across six decades. Rather than commentary or narration by others, Bowie guides audiences through his thinking, his influences, and his creative philosophy, revealing the man behind the icon in his own words.

Audiences are invited to feel as though they have travelled through time, encountering Bowie in performance up close and first-hand, within an environment where image, sound, light, and space are inseparable.

Fame, reframed

Conscious of the many existing portrayals of David Bowie, our approach deliberately resisted reinforcing myth or nostalgia. You’re Not Alone focuses on Bowie as a human creative force – a provocateur, polymath, and shapeshifter whose curiosity and generosity of thought connected people across continents and generations.

“It says something about our relationship with artistic heroes that we’re drawn to mystery, otherness, the alien… In Bowie’s case, this is our construct, not his. Throughout his career, Bowie repeatedly resisted being figured as anything but human.

Rather than undermining his mystique, we designed a show to celebrate Bowie as a champion of human creativity – focusing on the message he expressed time and again: that art, in all its forms, is our best hope for understanding what it means to be alive.”

— Mark Grimmer, Co-Director and Writer of David Bowie: You’re Not Alone

Turn and face the strange

The show is structured as a series of thematic chapters, presented in a looping format that allows audiences to enter at any point and discover Bowie’s ideas organically. These chapters explore the themes most important to him, including theatricality, spirituality, songwriting, identity, and the transformative power of creativity.

Rather than a linear documentary, the experience unfolds in fluid, sometimes surreal moments. From reconstructed performances – such as the astonishing re-emergence of the Diamond Dogs tour – to intimate interview fragments and unexpected cultural moments, the boundaries between performance, memory, and conversation dissolve.

Each track in the show has been newly reconfigured for Lightroom’s bespoke spatial audio system, allowing Bowie’s voice and music to move through the space with extraordinary clarity and emotional impact.

We can be heroes

David Bowie: You’re Not Alone was developed in close collaboration with the David Bowie Estate and the David Bowie Archive. Working alongside Bowie’s trusted creative collaborators ensured the show remained authentic, generous, and true to Bowie’s values — something that feels deeply present throughout the experience.

This collaboration enabled a portrait that is raw, revealing, and grounded, offering audiences a rare opportunity to encounter Bowie as a curious, thoughtful, and profoundly human artist.

Sound and vision

At its core, David Bowie: You’re Not Alone reflects Journey’s belief that the most powerful storytelling emerges from emotional connection and experiences designed around how people feel, not just what they see.

The show welcomes devoted fans and first-time audiences alike, offering a space to reflect, reconnect, and discover – and reaffirming Bowie’s enduring relevance as an artist whose work continues to inspire creative courage today.

David Bowie: You’re Not Alone opens at Lightroom on 22 April 2026. Tickets available here.