Client
Lightroom
Location
London, UK
Collaborators
Haworth Tompkins, London Theatre Company
Sector
Attractions & Theme Parks
Location-Based Entertainment
Retail & Consumer Experience
Services Provided
Strategy
Experience Masterplanning & Placemaking,
Business Case & Technical Feasibility,
Vision, Positioning & Value Proposition
Story
Creative Concepting & Experience Mapping,
Narrative Development,
Scripting & Messaging,
Voice, Tone, Accessibility & Localization,
Filmmaking & Animation
Design
Immersive Media Design,
Sound Design,
Experience Design
Delivery
Program & Project Management
Technical Direction & Production Management
Vendor/Fabrication Procurement & Oversight
Installation, Integration & Commissioning
Marketing Content
A four-wall canvas for immersive storytelling, Lightroom fuels the creation of worlds from sound, motion and light.
This project was created by 59, a Journey studio.
“A breathtaking triumph.”
Lightroom is an immersive venue with sites in London and South Korea. There are plans for a future global rollout of the venue in the coming years.
Our partner in this endeavor was London Theatre Company, drawing on our collective experience of designing and producing work for the stage. We also worked closely with architects Haworth Tompkins, who helped bring the lauded Bridge Theatre to life in 2017.
Together, we designed Lightroom as a space in which we, in collaboration with some of the world’s greatest artists, thinkers, creatives and innovators, develop work that combines the scale and spectacle of immersive experiences with a focus on new forms of storytelling. Lightroom presents pioneering work that brings together a diverse range of design and narrative disciplines.
Early successes include Lightroom’s inaugural show, David Hockney: Bigger and Closer (not smaller and further away), which we developed over three years. Narrated by Hockney himself, the show plays with scale, spectacle and intimacy to give audiences fresh perspectives into the life and work of one of the world’s greatest living artists.
In collaboration with Tom Hanks, 59 also designed and directed The Moonwalkers: A Journey With Tom Hanks, which tells the story of the Apollo lunar missions. Through immersive video and audio design, the show takes audiences on a thrilling journey all the way to the moon — and back.
“There are times when I have seen it and I’m thinking, why are the hairs on the back of my neck standing up right now? You can’t just say it’s because of the words that you’re hearing, you can’t just say it’s only the image, you can’t just say it’s this phenomenal score. It’s that playing of it all together and when that happens, I think you’re in the hands of damn good storytellers.”
VOGUE: Inventing the Runway is a cinematic journey through the evolution of the fashion runway. Narrated by Cate Blanchett, the experience draws on Vogue’s unparalleled archive and global network of contributors to spotlight the voices and visions that have shaped fashion — past, present, and future. It’s the closest you can get to seeing a fashion show without being there…
“★★★★ It’s thrilling to see battling dreadnoughtus, courting tyrannosaurs, and sweet baby sauropods at huge, almost overwhelming scale.”
Prehistoric Planet: Discovering Dinosaurs was developed in close collaboration with Apple TV+.
Narrated by critically-acclaimed actor Damian Lewis, the show celebrates of our natural world through captivating storytelling, breathtaking visuals and groundbreaking technology.
Lightroom’s state-of-the-art 360 projections allow viewers to see these majestic animals at an awe-inspiring, never before seen scale and travel alongside them through volcanoes, soaring skies and the deep sea.
