Videogames

The Brief

‘Create a range of digital media to help explore video game design, culture and artists shaping the industry.’

Our Response

We collaborated with Pernilla Ohrstedt Studio to design the exhibition and ensured an educational and visceral experience for the visitors. We considered how the audience would interact with the exhibits and worked to create a holistic experience.

Our digital media work features the design process of a curated selection of six contemporary titles and their creators, examining their design inspirations and creative practice. We also created an introductory video discussion with key video game commentators debating issues of politics, gender, sexuality, race and violence.

As well as, a large-scale and immersive video installation that showcases creative ways of engaging with videogames. Critics from the Guardian and Gamesradar praised the exhibition.

‘The Immersive studio began to realise the similarities between constructing this half-digital, half-physical space and designing a video game.” – Games Radar

“What was different about this project was that normally the museum will look out for a designer that comes purely from an architectural and AV background.  The design and digital aspect come a little bit later on, but because of the nature of the subject, it was always understood that we needed that design expertise from the very beginning. The winning bid was a joint effort from the Immersive studio and architect Pernilla Ohrstedt” – Marie Foulston curator, Victoria & Albert Museum.