Solution

The Video Games exhibition at the Victoria and Albert Museum, London, aimed to investigate ground-breaking video game design work from AAA studios to independent artists and rebellious player communities.

We collaborated with Pernilla Ohrstedt Studio to design the exhibition and ensured an educational and visceral experience for the visitors. We considered how the audience would interact with the exhibits and worked to create a holistic experience.

Our immersive media features the design process of a curated selection of six contemporary titles and their creators, examining their design inspirations and creative practice. We also created an introductory video discussion with key video game commentators debating issues of politics, gender, sexuality, race and violence.

“This particular exhibition: its creators began to realise the similarities between constructing this half-digital, half-physical space and designing a video game.”

– Games Radar

As well as, a large-scale and immersive video installation that showcases creative ways of engaging with videogames. Critics from the Guardian and Gamesradar praised the exhibition.