Erasing the line between play and display.

  • ClientVictoria and Albert Museum
  • StudioImmersive
  • LocationLondon, UK
  • CollaboratorsV&A, Pernilla Ohrstedt Studio

The Video Games exhibition investigated ground-breaking video game design work from AAA studios to independent artists and rebellious player communities. Our digital media explored the design process of a curated selection of contemporary titles, examining their design inspirations and creative practices. We also created a film with key cultural commentators debating issues like politics, gender, sexuality, race and violence.

The Brief

‘Create a range of digital media to help explore video game design, culture and artists shaping the industry.’

Our Response

We collaborated with Pernilla Ohrstedt Studio to design the exhibition and ensured an educational and visceral experience for the visitors. We considered how the audience would interact with the exhibits and worked to create a holistic experience.

Our digital media work features the design process of a curated selection of six contemporary titles and their creators, examining their design inspirations and creative practice. We also created an introductory video discussion with key video game commentators debating issues of politics, gender, sexuality, race and violence.

As well as, a large-scale and immersive video installation that showcases creative ways of engaging with videogames. Critics from the Guardian and Gamesradar praised the exhibition.

‘The Immersive studio began to realise the similarities between constructing this half-digital, half-physical space and designing a video game.” – Games Radar

“What was different about this project was that normally the museum will look out for a designer that comes purely from an architectural and AV background.  The design and digital aspect come a little bit later on, but because of the nature of the subject, it was always understood that we needed that design expertise from the very beginning. The winning bid was a joint effort from the Immersive studio and architect Pernilla Ohrstedt” – Marie Foulston curator, Victoria & Albert Museum.

Ink-splatting squid kids, zombies and a digital recreation of Game of Thrones take their place alongside 18th century sculpture as the V&A opens its first dedicated video games exhibition.

— The Telegraph

See more work

Let's talk!