Challenge

Introduce Trojena, NEOM’s ambitious mountain destination, to a global audience before construction was complete. The launch needed to communicate the project’s scale, landscape, and future experiences in a way that was both emotionally engaging and easy to understand.

Solution

Journey created a launch film using a digital twin of Trojena and virtual production techniques. Built in Unreal Engine, the film immersed audiences in the destination through a series of first-person experiences, combining live-action performances with real-time digital environments projected onto LED screens.

The film shows the destination’s experiential offer from ‘first-person’ perspectives. Whether standing on top of the mountain, taking in the views, or rushing down the ski slopes or sailing on the lake, the film transports the audience right into the experience.

Virtual production filmmaking techniques played a crucial role in the development of the film. 3D scenes of future environments were created in Real-time CGI using Unreal Engine and projected onto a widescreen LED, creating a hyperreal CG backdrop onto which actors were filmed interacting within the future environments.

Impact

37 million YouTube views, generating global awareness for Trojena and helping establish it as a flagship destination within NEOM.