Qiddiya City – Motorsports

Challenge

Building a world-class entertainment destination from scratch takes more than capital and vision. It takes masterful storytelling.

To stir fascination among hundreds of millions of people for a place that doesn’t yet exist is quite a trick. Qiddiya Investment Company looked for a partner capable of blending digital and physical storytelling to an uncanny degree, helping whet the world’s appetite for Qiddiya City and its groundbreaking Motorsports precinct.

Solution

Journey utilized virtual production filmmaking techniques for a video campaign conceived by our partner Droga5. By placing viewers directly in the action, the campaign brought Qiddiya City’s future Motorsports experiences to life and helped build excitement for one of the world’s most ambitious entertainment destinations.

A World First

Qiddiya City is a world first: a master-planned sports and entertainment zone covering 360 sq km, currently being built amid the craggy sandstone cliffs west of Riyadh.

When complete, it will comprise a Formula 1-ready, 21-corner racetrack, the first Six Flags theme park outside of North America, a multipurpose stadium, and a prestigious culture and arts center.

These monumental features will largely overlap within the city. Their proximity, combined with multidimensional entertainment that unfolds across all realms of perception, will power experiences that blend, blur, and augment reality.

A World First

Qiddiya City is a world first: a master-planned sports and entertainment zone covering 360 sq km, currently being built amid the craggy sandstone cliffs west of Riyadh.

When complete, it will comprise a Formula 1-ready, 21-corner racetrack, the first Six Flags theme park outside of North America, a multipurpose stadium, and a prestigious culture and arts center.

These monumental features will largely overlap within the city. Their proximity, combined with multidimensional entertainment that unfolds across all realms of perception, will power experiences that blend, blur, and augment reality.

Revolutionary Filmmaking

We adopted groundbreaking virtual production techniques for a video campaign that activated and fed the public’s excitement for the Qiddiya City Motorsports precinct.

As much as anything in our collective decades of experience, virtual production redefines the art of the possible in digital media.

Virtual production does away with costly, clunky green screens. Instead, utilizing a cylindrical LED screen around the stage, we were able to create a visual backdrop for a racecar driver passing through a hyper-realistically rendered Qiddiya City.

The power of virtual production

Virtual production opens up a realm of three-dimensional virtual space, a metaverse of film creation, that offers unmatched immersion for the actor, the crew, and ultimately, the audience.

Qiddiya City’s first guests will be dazzled. We’d like to think, despite not utilizing any bulldozers, our mastery of virtual production helped build the dream that brought them there.