Client
Victoria and Albert Museum
Location
London, UK
Sector
Cultural Institutions & Museums
Services Provided
Story
Narrative Development
Scripting & Messaging
Voice, Tone, Accessibility & Localization
Filmmaking & Animation Creative Concepting & Experience Mapping
Design
Immersive Media Design
Sound Design
Interaction & UX Design
Technology
AR/VR/XR & Interactive Software
Immersive Media & Projection Mapping
The Video Games exhibition investigated ground-breaking video game design work from AAA studios to independent artists and rebellious player communities. Our digital media explored the design process of a curated selection of contemporary titles, examining their design inspirations and creative practices. We also created a film with key cultural commentators debating issues like politics, gender, sexuality, race and violence.
Journey created a range of immersive experiences to help explore video game design, culture, and artists shaping the industry.
“What was different about this project was that normally the museum will look out for a designer that comes purely from an architectural and AV background. The design and digital aspect come a little bit later on, but because of the nature of the subject, it was always understood that we needed that design expertise from the very beginning. The winning bid was a joint effort from Journey and architect Pernilla Ohrstedt.”
We collaborated with Pernilla Ohrstedt Studio to design the exhibition and ensured an educational and visceral experience for the visitors. We considered how the audience would interact with the exhibits and worked to create a holistic experience.
Our immersive media features the design process of a curated selection of six contemporary titles and their creators, examining their design inspirations and creative practice. We also created an introductory video discussion with key video game commentators debating issues of politics, gender, sexuality, race and violence.
As well as, a large-scale and immersive video installation that showcases creative ways of engaging with videogames. Critics from the Guardian and Gamesradar praised the exhibition.
