Client
Walmart
Location
Americas
Sector
Retail & Consumer Experience
Digital Twins & Virtual Worlds
Services Provided
Story
Creative Concepting & Experience Mapping
Design
Experience Design
Virtual Design
Technology
Digital Twins, Real-Time Engines & Simulation
Delivery
Marketing Content
Challenge
Walmart is no stranger to innovating new paths of retail engagement. To remain relevant to a new generation of consumers, the retail giant needed an authentic presence on Roblox, the world’s largest gaming platform. The challenge was to create an experience that felt native to the platform while building meaningful connections between Walmart, its products, and a new audience.
Solution
We created Walmart Land, a virtual realm that connected Walmart’s brand to a new generation of consumers through immersive gameplay, entertainment, and social experiences. Designed around the interests of the Roblox community, Walmart Land invited players to roam, compete, unlock exclusive content, catch performances from top music artists, and engage with the brand in entirely new ways.
Bringing Walmart to Roblox
We designed the experience to unfold across thematically distinct regions. Electric Island, inspired by the world’s greatest music festivals, includes an interactive piano walkway, a dance challenge, a Netflix trivia experience and a DJ booth. And within Electric Island, community members could return for Electric Fest, a motion-capture concert featuring performances from popular artists. Meanwhile, House of Style offers a virtual dressing room, a strike-a-pose challenge, a cosmetics obstacle course and a roller-skating rink.
By combining immersive entertainment, virtual merchandise, and interactive experiences, Walmart Land marked a landmark step into virtual commerce for the retail giant.
Impact
4.9M
Visitors within first two weeks of launch
500+
Press mentions within first two weeks of launch
10%
Lift in brand affinity