In the vast cosmos of technology, a veritable Big Bang of Artificial Intelligence tools has emerged – ChatGPT, Midjourney, RunwayML, Google’s Bard, Whisper, and countless others. In this digital Eden, many of us are feeling overwhelmed with options. We may have a divine intervention on the horizon, to save us from this deluge. In the not so distant future, “God Mode” AI Agents will bring these siloed AI solutions together in one omnipotent force. We will all be walking around with an AI deity in our pockets, and your organization can leverage this emergence.
God Mode began where all good quests begin: in the gaming world.
Whether or not you’re a gamer, you’ve probably heard of a “cheat code.” In the gaming industry, these cheat codes are also known as unlocking God Mode. It’s a workaround within the game to have more control and power; to be better, faster, and in some cases invincible.
In the context of Generative AI, “God Mode” refers to the capabilities of God Mode AI Agents. Unlike traditional Generative AI, God Mode autonomously creates new prompts for itself to achieve outcomes based on your goals. In traditional Gen AI, you give a request and you’re given an answer, a piece of content, but nothing else. Ask, and you shall receive.
God Mode AI, on the other hand, brings a variety of different AI services together and sets up systems to automate the answering of prompts, the creation of subsequent tasks, and actual actions on the user’s behalf to achieve a goal. In other words, it sees the task right through to the end goal, not only answering your first question or task but also seeing to the other fifty tasks that fall out of that first one.
The God Mode AI Assistant is a lot like having an assistant you can hand off an idea or goal to, and they return with ideas, outlines, resources, plans, documents, and a host of other materials to help you realize your dreams. For instance, if you’re looking to launch a new business, you can ask it to guide you through the process. It will go through all the machinations of business creation. It will autonomously outline tasks, pursue those tasks, and come back to you with iterative updates on how far it’s gotten. Brands will be able to set up God Mode Agents allowing their audiences to automate the consumer/lifestyle journey.
Though all God Mode GPTs can connect to different systems, think for themselves, and create processes, there are two versions. One version is less nuanced than the other in that this AI Assistant will respond to a task, but it is up to you to continue the search if you need or want more information. This version operates as your researcher, guide, or content producer, in that you give it a question and it comes back with the answer or content. This AI Assistant is much like an EA who doesn’t have access to sensitive data.
Then there is the “logged-in” God Mode AI assistant, which possesses enhanced capabilities and broader access, enabling it to take more nuanced and comprehensive actions for consumers. It will require some thought as to what types of actions these agents can undertake, the level of access they will be granted, and the safeguards that may need to be implemented. Though we’re still defining what God Mode AI can do, brands that grasp its potential will jettison their competition by assimilating it into their marketing strategies for seamless customer experiences.
Brands creating their own specialized God Modes will provide such frictionless experiences for their customers they won’t need a brand loyalty card. It’ll be like having the most action oriented expert at your beck and call 24 hours a day.
People are already engaging with God Mode Agents, and you’re seeing live applications. When God Mode AI Assistants really come to market, they will fundamentally change how audiences engage with brands, manage their lives, and how brands will allow audiences to interact with their products and services. Some industries will be more impacted than others, but travel, retail, and location-based events industries are three industries where God Mode will be especially impactful.
God Mode in the Travel Industry: Revolutionizing the Journey
Hospitality organizations that build God Mode assistants could have the entire consumer journey gated inside their ecosystem. By utilizing an AI Assistant to assist with navigation through your planning tools, content, booking processes, price alerts, and more, you can effectively save your customers’ time and build trust in your reliable God Mode tool. This, in turn, leads to unlimited potential for customer loyalty. Travelers can give goal-based prompts to your AI, and in turn your God Mode Assistant can:
- Setup travel alerts
- Run search and curation for travelers on ideal destinations
- Create travel guides to drive inspiration
- Sign up for points financial products to earn towards travel
- Sign up for sweepstakes around travel goals
- Book tickets, excursions, packages, and other travel products
- Create a pre-trip guide
- Curate a pre-trip cultural onboarding
- Sign up for community platforms for immersion pre-trip
- Autonomously setup other tasks that might elevate the traveler’s personalized experience
- Request reviews, comments, loyalty behavior
All of this happening with autonomous actions from your brand AI, highly personalized to the travelers needs and profile.
God Mode in Retail: Reinventing the Shopping Experience
Retailers are already in the mindset of curating frictionless lifestyle experiences, and God Mode GPT is primed to assist.
Let’s say a consumer wants to become an amateur chef or dress like a favorite movie star. They tell their God Mode AI Assistant, and it will set up an autonomous process to achieve these goals.
- Purchase equipment
- Sign up for learning courses
- Curate a reading list
- Generate a shopping list
- Create a schedule for improvement
- Sign up for sweepstakes
- Search for community tools
- Search reviews/editorials on the topic
- Search for events or gigs
A retail God Mode assistant can seamlessly weave together next gen retail experience with lifestyle engagement. Consumer relationships will shift, as AI Assistants become smart enough to not only respond to consumer demands, but anticipate demand based on broader goals.
Brands that anticipate this shift and begin working towards it will be the leaders in next gen retail.
God Mode in Location-Based Events: Elevating Experiences
Location-based events like film festivals, concerts, plays, sports events, and more often use event analytics to determine their friction points to create a seamless experience for their guests.
Location-based event search, discovery, purchasing, and planning involve numerous friction points that can hinder the process. Conversion of audiences engaging with both physical world and virtual world location-based entertainment will increase exponentially if you can reduce the friction of the audience journey as experienced today. A God Mode assistant for LBE will drive a shift in audience engagement, opening opportunities for loyalty and a commitment to staying in your entertainment ecosystem.
- Automate searches for events
- Sign up for alerts and promotions
- Book tickets
- Plan travel to/from event
- Sign up for community boards and fan groups
- Setup community/friends communications for event coordination
- Create a day of TO DO list
- Curate news/content about the event, venue, and talent
- Be a live guide day of
All of these functionalities are interwoven by your autonomous God Mode Assistant. Deliver value proactively, and often before the guest has even anticipated the need
Impact on Industries: Streamlining Processes, Enhancing Experiences
Digital transformation is quickly morphing into advanced tech transformation or AI transformation. The disruptive potential of God Mode in these industries can streamline processes and enhance customer experiences.
Organizations need to anticipate the impact of forward-looking AI technologies and start strategizing accordingly. If your business doesn’t adapt, you may be left behind.
The 10-year roadmap to a “digital transformation” has become a space race for true tech advancement of audience experience and organizational systems. The time is now.
Leveraging Technologies: Building the AI Ecosystem
To best leverage these technologies, you’ll want to build your AI ecosystem. While some consumer-facing AI platforms allow brands to plug into them with widgets and API integrations, many brands will want to build their own AI platforms. Doing so will require a roadmap of individual use case developments, tool developments, and systematic stitching together of these tools for audiences to engage with in a safe and effective manner when brands use these types of automated assistants.
Embracing AI for a Competitive Future
By understanding the potential of AI automation and embracing it in their campaigns, marketers can ensure they are prepared for the changing landscape and stay relevant in the ever-evolving world of marketing.
AI allows you to do more with current resources. And if you’re worried about AI taking over all humanity with its seemingly omniscient power, remember this: You can’t replicate the spark of human ingenuity, but God Mode can help you find it.