Client

Woodhouse

Location

Miami, USA

Collaborators

CUBE 3
Studio Collective

Sector

Hospitality

Services Provided

Interior design
Lighting design

Spanning urban renewal, placemaking, adaptive reuse and yes, a killer cocktail program, The Moore is a project like no other. Together with our partners, we crafted spaces that achieved one of the trickiest feats in hospitality experience design: reinvention.

In a city that celebrates newness, the 100-year-old warehouse was a treasure and a torment. How should Miami breathe new life into this relic from a bygone age now occupying a prime block in one of the most culturally dynamic neighborhoods in the world?

                        
                                                    

It wouldn’t happen through furnishings and finishes alone. Journey and our partners seized a once-a-century opportunity to engage this landmark in dialogue — not just around its layers of history, the thriving arts district that now surrounded it, or the visitors from all over the globe who would seek it out. We’d engage it across all dimensions of human experience

                        
                                                    

Our team collectively envisioned a network of public and private areas that would meet the needs of guests — and exceed their expectations — at multiple moments throughout their day. Nestled between The Moore’s broad shoulders are a members club, a boutique hotel and a collection of restaurants, retail, exhibition, event and coworking spaces, each delivering a distinct experience, all radiating off of a single atrium.

When patrons and guests arrive at The Moore’s members’ lobby, they’re met by Zaha Hadid’s “Elastika,” a sculpture whose hydroformed tendrils quite literally connect multiple levels of the building. Beneath this otherworldly canopy sits Elastika, Michelin-starred chef Joe Anthony’s casual, all-day dining concept. 

 

                        
                                                    

We conceived the space as a place to unwind, grab a bite, network, be together or be alone, surrounded by furnishings and artworks contributed by a dizzyingly talented roster of Latin American artists.

 

                        
                                                    

On the third floor, The Workplace at The Moore was conceived for the fluid nature of work in the 21st century. Its leasable offices, desks, and coworking spaces center around an expansive atrium with a sleek coffee bar, open lounges, and exuberantly styled meeting rooms. 

The ‘floating conference room’ is an architectural folly in the large member’s atrium. It is a cool, quirky place to hold meetings or gather with friends and coworkers. 

After hours, it transforms into a dinner and cocktail spot. Wood-look slats surround, offering an open-air perch to admire the expansive atrium below.

Bookending the atrium are two evocative ceiling light structures, hovering like large, glowing stingrays

                        
                                                    

On the building’s second floor, The Club at The Moore contains the flagship 1922 Dining Room, a bewitching terrace, hidden karaoke rooms, a photo booth, and intimate omakase bars where members can dine, drink and relax.

The Rabbit Hole is an intimate members-only nightclub accessed via an inlaid, clandestine entrance. With dim lighting, a corner bar, and murals by Brazilian artist Winny Tapajos featuring sensual, Amazon Jungle-inspired motifs.

                        
                                                    

Journey coordinated with curators Artvising to fill The Moore with avante-garde works from Latin America. The art-filled hotel lobby is a prime example. Touches like this reinforce the Design District’s stature as an art-world capital. 

Upstairs at the hotel, 15 suites offer tranquil escapes amid the bustle. They are rich with furnishings and designs inspired by a variety of South American cultural traditions.

Lifestyle hub, dining destination, coworking center, event space, a beacon of creative reuse, proof point of collaborative design. The Moore is many things, but above all, it’s a place of confluence—a point in space and time where visionary partners succeeded in weaving history, art, and aspiration into something truly special.

Impact

Winner

Most Beautiful Restaurant 2024 Eater Miami Awards
Wallpaper Magazine

Architecture buffs can now check dining under a Zaha Hadid sculpture off their bucket list.

- Wallpaper Magazine