To launch Toyota’s vision for a future city, we created a 360 immersive exhibition and presentation, which opened at the Consumer Electronics Show in Las Vegas. Our immersive backdrop complimented and enhanced Toyota CEO Akio Toyoda’s announcement and was part of a carefully choreographed presentation by the founder and creative partner of BIG, Bjarke Ingels. At the same time, the all-encompassing immersive experience at the Toyota CES exhibit transported visitors to the streets of the woven city. With the first phase of this groundbreaking “living laboratory” now complete, Toyota’s ambitious future city is poised to redefine sustainable, connected living. That’s what we call thought to thing.
We created a choreographed, dynamic, immersive backdrop that explored the unbuilt plans as if they were built. Bjarke acted as a tour guide, taking the audience into the new city. As he explained his design philosophy for the Woven City, the plans manifested around him. This immersive presentation, which blended digital animation with live presentation techniques, sets a new benchmark for architectural communications.
At Toyota’s CES exhibit, we took storytelling even further with a 360-degree immersive film displayed on a massive circular screen. This 9000px-wide, surround-sound experience transported attendees to a digital prototype of the Woven City. They could ‘walk’ its innovative streets and envision the future of sustainable and connected living, which the Woven City presents. The result was a fully immersive showcase that brought Toyota’s future city to life in breathtaking terms.
The Woven City is a fully connected ecosystem powered by hydrogen fuel cells to be built at the base of Mt. Fuji in Japan. This “living laboratory” will include full-time residents and researchers who will test and develop technologies such as autonomy, robotics, personal mobility and smart homes, in a real-world environment.
The Woven City theatre bridges the distance between you and the digital world