Faced with a problem, businesses tend to write one of three prescriptions: “digital,” “physical” or “hybrid.” If only their customers would see it that way. 

Today’s consumers reject these delineations, They want it all, always. Satisfying this expectation takes fresh tactics, tools and teams. Exceeding it, however, takes far more. 

Every compromise has the potential to siphon magic: what we call experience loss. Guarding against experience loss requires a new kind of studio integration, one that flexes across every dimension of human interaction. 

Journey was built for this, having been created through the union of the award-winning ICRAVE, Squint/Opera, 59 and VMI Studio. The delivery mechanism for our best-of-breed capabilities is the Journey Experience Stack — a revolutionary framework inspired by how technology companies build software. By layering different design capabilities, we create multidimensional experiences that seamlessly span physical, digital and immersive spaces. Like the best technology stacks, our framework continuously evolves to embrace new capabilities and creative possibilities. 

No other full-service studio practices multidimensional design, or vertically integrates its experience capabilities with this level of sophistication. The Journey Experience Stack allows us to design for every single touchpoint and create uncommonly cohesive brand universes.

From many, one: The Journey Experience Stack

Interior Environments

Our interiors team is renowned for its kaleidoscopic portfolio of category-crashing work. From reinvented airport terminals to reimagined cancer care centers and some of the world’s most iconic entertainment venues, we transform how people experience physical space.

Live & Immersive Content

Our live and immersive content capabilities create experiences that engage audiences through story-driven design, magnetic content and bold applications of technology. A spirit of wonder permeates every project, from multisensory artist experiences, theatrical productions that transform historic landmarks, or immersive museum experience that defy expectations.

Lighting Design

Our lighting capability harnesses the power of illumination to shape the energy, ambience and mode within a space — whether it’s a towering geodesic dome in the desert or an elevator. Our understanding of materials, finishes and the intricacies of built environments helps us deliver unparalleled results.

Creative Technology Design

A dedicated discipline that focuses on perfecting and deploying emerging technologies such as Unreal Engine, 3D modeling, virtual twins, GenAI and more. Part creative powerhouse, part technology incubator, this team helps generate — and accelerate — business outcomes through the use of next-gen creative technology.

Andy Zimmerman

The Journey Experience Stack isn’t about combining capabilities — it’s about transcending them. That’s the magic and utility of the Journey Experience Stack. No coin flips, no false choices, just groundbreaking work across every dimension of human experience.

– Andy Zimmerman, Chief Executive Officer, Journey