I saw an airport project that the [Physical Studio] designed, and I said, ‘We need to meet these people.’ It felt like it could be the right fit, and it was."
– Suzen Heeley, Executive Director, Design + Construction at Memorial Sloan-Kettering Cancer Centre
The Empire State Building was just voted the number one attraction in all of the United States (and third in the world)."
– Trip Advisor
Within the first two weeks of launch, Walmart Land was featured in over 500 pieces of press and saw 4.9 million visitors
– The Shorty Awards
GAYLE’s 'abcdefu' Alexa promotion reached 1.1M views on TikTok."
– The Voice Lab at Warner Music Group

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TSX Broadway

A new palace of possibility.

Trojena

A dazzling new destination in the NEOM Mountains, fusing technology and entertainment with human experience.

The Dow Jones Conversational AI Ecosystem

A bespoke AI ecosystem designed for the WSJ and tentpole Dow Jones brands.

Toyota Woven City

Toyota’s vision for the future of cities.

Rayban Stories

These stylish shades are the new way to capture, share and listen.

Dippie Races

A glimpse into the future of NFT's, Discord and Play-To-Earn gaming.

Videogames

Erasing the line between play and display.

OTG Passenger Experience

The Physical studio's bold re-imaging of sixteen passenger terminals throughout North America

David H. Koch Center for Cancer Care

New York City's largest freestanding cancer care centre, re-designed by the physical studio.

Walmart Land

Walmart has entered the metaverse platform, Roblox, with two new immersive experiences.

Empire State Building

An elevated journey to the top of New York’s most famous building.

The Voice Lab at Warner Music Group

A new way for music fans to engage with artists the world over.

Mars Wrigley Seasonal Campaigns

How we used Alexa to drive purchases of M&M's for the Halloween & Xmas period.

Rugged Revenants

A Web3 game where 5000+ NFT characters were turned into unique, playable pixel art characters.

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