We needed the surrounding spaces to live up to the promise of what’s inside the bowl and to ensure guests feel a seamless connection to the venue before ever taking their seat for a show.

- Lionel Ohayon, Chief Creative Officer + Co-Founder, Journey. Founder & CEO, ICRAVE.

– The Sphere, Las Vegas
Wrapped around the corner of TSX Broadway — this 46-story tower will revolutionize retail and entertainment in Times Square.

- Fast Company.

– TSX Broadway, New York 
The Empire State Building was just voted the number #1 attraction in the US by Tripadvisor. (and third in the world).

- Tripadvisor

– The Empire State Building, New York
Within the first two weeks of launch, Walmart Land was featured in over 500 pieces of press and saw 4.9 million visitors.

- The Shorty Awards
– Walmart Land

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Le Musée national de la Marine 

Immerse yourself in 300 years of French Maritime History

WALMART LAND

Walmart has entered the Metaverse platform, Roblox, with a new immersive experience.

ELECTRIC FEST

The first virtual music festival hosted by Walmart.

NASDAQ

Together with Journey, Nasdaq made history by hosting the inaugural financial market opening ceremony in...

Sphere

Just wait until you see what's inside

Liga Deportiva Alajuelense

A first of its kind Roblox world designed to engage the new generation of soccer...

Here East

Bringing an Innovative space into the Virtual World

TSX Broadway

A new palace of possibility.

Trojena

A dazzling new destination in the NEOM Mountains, fusing technology and entertainment with human experience.

The Dow Jones Conversational AI Ecosystem

A bespoke AI ecosystem designed for the WSJ and tentpole Dow Jones brands.

Toyota Woven City

Toyota’s vision for the future of cities.

Videogames

Erasing the line between play and display.

OTG Passenger Experience

The Physical studio's bold re-imaging of sixteen passenger terminals throughout North America

David H. Koch Center for Cancer Care

New York City's largest freestanding cancer care centre, re-designed by the physical studio.

Walmart Land

Walmart has entered the metaverse platform, Roblox, with two new immersive experiences.

Empire State Building

An elevated journey to the top of New York’s most famous building.

The Voice Lab at Warner Music Group

A new way for music fans to engage with artists the world over.

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