Apple’s much-anticipated XR announcement reaffirms that we’re swiftly moving towards a world that seamlessly blends the physical, digital, and virtual. It’s been a lightning-paced journey in the last ten years from “mobile first” customer interactions to today’s “extended realities,” with the dawn of a new generation that expects immersivity at every turn.
This isn’t just about keeping up with technology; it’s about reimagining how we interact with our customers in these blended realities.
It’s interesting to look back and see how we imagined this new XR future might look. This film from our Immersive Studio (Squint/Opera), produced in 2021, does just that. Highlighting how spacial computing might affect our lives going forward.
Watch the full film now.