Reimagining and building the future of spaces and places
We translate ideas into experiences that work in today’s world, and set the stage for tomorrow’s.
Our process delves deep to understand each client’s business, assess objectives and develop strategies that align the brand for success. We utilize a toolkit of capabilities from experience design, interior design, lighting design, and construction management to fit the demands of an ever-evolving world.
We work across a variety of sectors, including airports, healthcare, hotels, restaurants, entertainment, and nightlife. We approach each project with an understanding that unifying the physical and digital worlds is the key to creating successful destinations.
To deep dive into our Physical Studio capabilities and projects, check out ICRAVE.com
I saw an airport project that the [Physical Studio] designed, and I said, ‘We need to meet these people.’ It felt like it could be the right fit, and it was.”
From the moment of its debut in 2008, the OTG-JFK Experience at JetBlue’s Terminal 5 was heralded for its vision, setting a new standard for airport hospitality”
Wrapped around the corner of TSX Broadway — this 46-story tower will revolutionize retail and entertainment in Times Square.”